New England Woodcraft

About the project

The client

High-quality, sustainable furniture for education and government institutions

Client name:
New England Woodcraft Inc.

Forest Dale, Vermont

About The Company:
New England Woodcraft is a leader in American-made furniture. As a custom contract manufacturer, they have been providing high quality furniture since 1961 with 100% consistent quality and compliance to environmental standards.


The challenge

A high-quality company deserves a high-quality website

Colleges and government institutions are often overwhelmed with what type of furniture is worth spending money on.

For this reason, an American-made furniture company wanted to create a modern and functional website at its core, so customers can easily find what they are looking for.

  • Redesign and rebuild of existing website.
  • Improved website user journey to increase leads.
  • Custom design.
  • Custom Design Generator Tool.
  • Custom Design Center.
  • Mobile friendly.
  • Icon graphic design.
  • WordPress website development.
  • Technical SEO.

The results

Using their input, a perfect website was created. It combines nature’s charm and modern convenience with better user functionality that will allow customers to easily browse the website and make a clear buying decision.

Web Interface Design

Ode to beauty

There’s nothing more creative than transforming a plain piece of wood into a functional and beautiful piece of furniture. Taking these inspirations in mind, the new design showcases New England Woodcraft, and the core of the company.

Visitors can appreciate the simple yet modern aesthetic of using colors that are as diverse as the material itself with an easy to use navigation and interactive elements.

Mobile Friendly

Ease of access on all devices

What was once just for desktop web browsers can now been accessible on all devices, including smartphones and tablets.

Now, customers can fully access the modern website using whichever device they prefer.

Custom Built Design Generator

A live visualization tool

The design generator lets users customize each piece of furniture, showing live previews of each selection, including a downloadable PDF. With only a few clicks, users can browse through various furniture options and customize the finish and drawer pull options.

Custom Built Design Center

A tool built to convert sales

The Design Center features a completely personalized user experience, users can view fabric options, wood finishes, drawer pull options, colors and styles. With each piece of furniture being 100% customizable, this tool plays an important role in the sales process.

What the client said about working with us

Working with Group6 Interactive is a 5-Star Experience. Nate helped my company revitalize our current website and bring it into modern times. Nate is professional, responsive, and extremely knowledgeable. I can't thank Group6 enough for all their hard work.
Lindsay Johnson
New England Woodcraft

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