Projectorpoint
About
Projectorpoint is a leading UK-based retailer in projectors and projection technology. Known for a comprehensive product selection and excellent customer service, they serve a wide audience ranging from individuals to large businesses.
The Challenge
Projectorpoint’s existing website was built on an outdated Magento platform, which was difficult to manage and frequently malfunctioned. This lack of reliability and functionality made it challenging for them to update content and implement customizations. Additionally, the website was not optimized for SEO, affecting their search engine rankings and visibility.
Goals
The primary objectives for Projectorpoint were to overhaul their online presence to align with their reputation for quality, enhance the shopping experience to boost customer retention and attract new clients, and improve backend functionalities for more efficient inventory and order management.
Innovative Features
Projector Lens Finder
Developed a tool allowing users to input room specifications to recommend the best projector lens directly on the product page, enhancing user experience by simplifying product selection.
Custom Category Builder
Enabled the client to create product categories using over 100 attributes and queries quickly. This tool also supports adding custom content blocks for improved information display and product presentation on category pages.
Customizations
Integrated the website with an external database containing over 2,000 products. This allows comprehensive management of product details and order information directly from their inventory system, streamlining operations.
User Experience Enhancements
Completely redesigned the website to improve navigation and speed, thereby enhancing overall user accessibility. Added a new design system, custom icons, and multiple branding elements to modernize the look and feel of the site.
Results and Impact
Page Load Time
Achieved a 60% improvement in website load times, enhancing user experience and potentially boosting SEO rankings.
SEO Improvements
Enhanced search engine visibility and clarity through improved URL structure and technical SEO adjustments.
Operational Efficiency
Significantly reduced management time by an estimated 30%, allowing Projectorpoint to allocate more resources towards business growth and operational improvements.
We hired Group6 to develop a new website for us after receiving a recommendation. Our goal was to migrate an ecommerce website from Magento to a WooCommerce platform.
We’ve previously had experience of ecommerce website developers making bold claims about what they can achieve and then not being able to implement due to technical issues. From the start of the project, Nate and his team were highly engaged, thoughtful and proactive. One of the key things that set Group6 apart was their expertise in BOTH design and development – which was something we had not experienced before. This was a key to success – so often the design can’t be implemented by the developers and the final product becomes compromised.
They worked closely with us in a highly consultative manner, ensuring that the design, SEO, and requirements stayed on track and that we achieved our desired metrics. We continue to work with them and would highly recommend them.
Murray Thompson
Founding Partner
