Sun & Fun Motosports
About
Sun & Fun Motorsports is a premier dealership with the largest selection of power sports brands in the Midwest. Operating four locations across Iowa and Illinois, they offer an extensive range of new and pre-owned motorcycles, ATVs, UTVs, and On/Off-Road Motorcycles and Scooters from top brands like BMW, CanAm, and Yamaha, catering to a diverse clientele seeking quality and performance.
The Challenge
Sun and Fun Motorsports’ website was constrained by a platform tied to their inventory management system provider, limiting customization and direct management. This dependency forced them to rely on external services for minor edits, incurring high costs and preventing any unique design or functionality enhancements that could differentiate them in a highly competitive market.
Goals
The primary goal was to completely redesign and rebuild Sun and Fun Motorsports' website on a new platform that allows the client to easily modify and add new content, including product category and brand pages. This rebuild not only aimed to sever the previous dependence on the cookie-cutter platform provided by the inventory management system but also to maintain the use of their inventory feed by integrating it into a new, more flexible and customizable content management system.
Innovative Features
Inventory Feed
Developed a unified inventory feed by integrating XML files from all three locations into a single system. This new setup enables users to filter powersports inventory by location, a feature previously unavailable. The feed updates daily to ensure inventory accuracy.
Inventory Mapping
Mapped every attribute from the inventory feed files to the custom-designed product detail pages, significantly enhancing the display of product data and improving the mobile user experience.
Customizations
Implemented direct integration of all website forms with their Salesforce CRM. This setup triggers automatic workflows for various inquiries and requests, including test drives, financing, and general contact, streamlining customer interaction and response efficiency.
User Experience Enhancements
Redesigned the entire website to enhance navigation and load speeds, significantly improving user accessibility. Added functionality to filter products by multiple attributes, incorporated a new design system and introduced several new branding elements to modernize the overall look and feel of the site.
