5 Benefits of Social Media Marketing for Small Businesses

By: Nate Fineberg
January 24, 2022
Social Media Marketing

As a small business owner, you’re always looking to attract new clients and elevate your company’s image. With the advent of social media, it’s never been easier to promote brand awareness, craft compelling stories, and connect with your customers. Ready to take your business to the next level? Read on to discover the top 5 benefits of social media marketing for your small business. 

Increase Brand Awareness

Corporations like Coca-Cola, Apple, and Amazon have some of the best rates of brand awareness in their respective industries. Why? In part because they utilize social media marketing to announce their presence in the digital sphere to millions of potential customers. 

When your small business solely advertises through your website and the occasional email newsletter, you limit the number of people your content can reach. Even with strong SEO marketing, your website may not appear on the radar of your entire target audience. Alternatively, marketing emails really only educate customers who have already expressed an interest in your services. By contrast, social media marketing is immediately accessible to countless consumers and can be customized to appeal to certain demographics. 

If your small business offers remote services or domestic shipping, this marketing tool can be of even greater use. Your customer base will no longer be limited to the physical location of your small business, giving you access to a nationwide network of potential clients

Access Demographic Research

As your small business begins to expand, you’ll notice trends and similarities in the groups of people that connect with your brand. If you rely on traditional marketing methods, it can be difficult to ascertain the demographics of your audience. You could be wasting valuable time and resources on clients who may not want or need your services. For example, your remodeling business could be mailing flyers to large apartment complexes that do not allow their renters to alter the structure, making your advertising irrelevant. 

When your clients interact with your social media marketing, your small business can gather information on their age, gender, location, and other key demographics. By knowing your target audience, you have the power to create marketing materials that are focused and effective. 

Build a Legitimate Reputation

In addition to the growing popularity of social media, digital reviews are more ubiquitous than ever. Rather than rely on word of mouth recommendations or walk-in appointments, many customers are choosing to use search engines to find providers for their desired services. If your small business does not have a polished website or any up-to-date social media profiles, customers are less likely to trust your business. A professional web presence will go a long way towards legitimizing your brand. It will also provide a platform for users to post positive reviews that can convince new clients to patronize your establishment. Many customers are more willing to try an unfamiliar product or service if it is backed up by verified testimonials. 

See a Better Bottom Line

It may seem like a no-brainer, but comprehensive social media marketing is bound to produce higher profits for your small business. Digital advertising can reach a greater number of potential clients, which translates to a higher rate of brand recognition. When you widen your client base, you are also increasing the number of possible sales. 

It’s simple to create social media posts that contain links to your online store or website, making it quick and easy for customers to discover and purchase your products. In addition, leads generated through social media are much less expensive than any leads obtained through standard methods like print, radio, and television ads. Most social media sites allow you to create free profiles and do not charge you to maintain your account, essentially providing you with free advertising. Even with the labor costs of a social media expert, your small business is saving a huge chunk of capital. Boosted sales plus lower business costs can only improve your bottom line. 

Explore Competitor Insights

When promoting your small business, it’s essential to consider your competitors. Other companies are doubtlessly taking advantage of social media, giving them a leg up over businesses that do not. However, you can also use their profiles to your advantage. By investigating your competitor’s social media presence, you can determine their social media strategies and compare them with your own. If a competitor’s posts are regularly accumulating more likes and interactions, you may be able to glean some insight that will improve your small business’s social media marketing. What time of day are they posting? What type of content do they produce? Are they making a concentrated effort to connect with their audience? The answers to these questions can help your small business refine its marketing strategies. 

Elevate your small business and expand your professional horizons with our expert social media marketing services at Group6 Interactive in Rutland, VT. For more information on our digital advertising solutions or to request a free quote, call (802) 342-4656 or send us a message here

Written by:
Nate Fineberg
Nate Fineberg is the owner, president and CEO of Group6 Interactive. With a long history in the creative space as a high performing web developer, he has decades of enterprise level industry experience. Before starting Group6 Interactive, Nate worked as a web developer at IDEA, a Houston Texas based creative agency before moving on to SONY, located in San Diego California, as a senior Web Developer.
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