8 Top Benefits of Hiring a Professional Web Design Agency/Company

By: Nate Fineberg
June 17, 2022
Advantages of hiring a website designer -Benefits of hiring a web design agency - Group6interactive.com web design agency

Hiring a professional web design agency is vital because every brand needs maximum visibility and having a website for your business is crucial to your company’s growth. We are in a time where everything is done using the Internet, and any business that doesn’t have a website is at risk of losing potential customers. 

You should be where your target audience spend most of their time if you want your business to thrive; that’s Internet!!!

According to Datareportal, there are 5 billion monthly active internet users in the world, and that accounts for 63% of the world’s population. Your ideal customers are using the internet every day to search, research, compare, find information, book tickets, order products or hire services online.

You wouldn’t like to miss out on big business opportunities and the advantages that the internet provides us.

Your business needs a website development and design company to leverage internet audiences and dominate your niche.

  • How can you get leads while your company is closed?
  • How can you get automated sales while sleeping?
  • How can you do business without a physical address?

With the help of a website and possibilities of online marketing, you can achieve all these, and even more.

Having to control and manage everything that happens on your company’s website is time-consuming however, hiring a website design company will save you time and energy.

After reading this article, you will be exposed to web design tips that will help you choose a website design agency to work with.

Below are one of the most important things to consider when hiring a website design company:

  • Authority,
  • Aesthetic and responsive design,
  • Easy navigation,
  • Highly explicit structure,
  • Error-free website,
  • Color combination,
  • Speed and,
  • Search engine optimization.

Hiring a web design company keeps you ahead of the competition but what are the Benefits of Hiring a Professional Web Design Agency?

Below are some of the reasons to hire a website development company to design your website.

Authority and Professionalism

Having a better understanding of the industry will help in creating a website for easier management of your business and online presence. In context, hiring a professional web design agency for your business will help you design a world-class website that will cater to your business /company’s objectives.

Since your website’s functions and value are determined by its aesthetic, SEO, database management, etc., there is a need to hire a professional web designer who has a broad knowledge of the job. Hence, as not only to create a beautiful design but also an error-free website. 

Errors can be a source of loopholes in your website, giving hackers and script kiddies the opportunity to exploit and access your resources. This is a huge challenge that, when neglected, can be a thorn later and result in complete closure or destruction of your website.

The benefits of hiring a professional website development and designing company can never be over-emphasized as the presence of a professional will help in creating next-generation website features that helps in scaling-up your business.

Group6 Interactive has the expertise you need in website development and design. We are a professional web design agency in Vermont, that has been designing website for small-medium-sized businesses since 2011.

Aesthetic Design 

Your visitor’s interest is developing a state-of-the-art website; the design of your website determines how long your visitors or customers will stay on the website.

Proest Web Interface Design
Aesthetic website design is another benefit of hiring a web design agency – Group6 Interactive web design agency

If your website is too boring, slow or not user-friendly, most of your prospects will leave your website. You wouldn’t like to lose your ideal customers because of poor website design or structure, would you?

Studies show that visitors tend to leave a website immediately if the design and structure of the website is not pleasing or easy to understand. Website design agencies understand the importance of using a custom design process when designing a website, which can give them an edge over a non-professional. 

Best practices for website design can only be present on your website if a professional website design agency is contracted to handle the design of your website.

Below are some of our web design projects:

Group6Interactive Rutland Web Design Agency - Portforlio
View more here >> (Group6 Interactive web design portfolio) <<

Search Engine Optimization

With the help of search engine optimization, your ideal customers that would have never heard of your company could locate your website in search engines such as Google, Bing, DuckDuckGo, Yep and more (all for free with an SEO focused web design).

Hiring a professional web design company is important when it comes to search engine optimization; your website’s growth will be more effortless with the help of SEO web design agency because search engine optimization starts from the structure of your website.

You should hire a web design agency for basic SEO

A website that is not well optimized for SEO and users will be difficult to discover by potential customers. If clients can’t find your businesses website through search engines, you will risk losing potential clients.

You should strive to be where your ideal customers are, or where they spend most of their time. Since 5 billion people are monthly internet users, a huge fraction of your ideal customers regularly searches for information about your company or industry.

Contracting a website design company can give your website a great boost in search engine result pages, making it less-difficult for people to find your company’s website from search engines like Google and Bing.

SEO is ever-changing and not what an average business owner could do without a solid experience of how search algorithm works. Professional web design agencies understand this, as it is part of their job. If search engines can’t find your site easily, potential clients would find it difficult to access your website from search engine result pages. Therefore, you must optimize your site to show up on Google.

Group6 Interactive is a digital marketing and web design agency with professionals in different industries. We have professional web designers, SEOs, reputation management experts and more. We can handle all of your digital marketing needs.

Need help of a professional web design company with solid SEO experience?

Leveraging Industry Trends

Another awesome benefit of hiring a website design company is leveraging technology trends. A website development agency will go far in giving you a website that adapts to the newest technologies. They work hard to keep up with the changing trends for you to grow and keep your customers glued.

Missing out on the latest mobile technologies can put one’s business at risk of losing potential customers. Do you know why? According to ExplodingTopics, over 91% of internet users access the internet with mobile devices.

A professional web design agency knows that the current trend in the web development industry is to make every website mobile-friendly and compatible with all mobile devices (responsive website).

Responsive Web Design - Group6Interactive.com
Responsive web design

Without knowing or adapting to this trend in the industry, we tend to repel and loose potential customers which results in missed business opportunities.

If your site isn’t mobile-friendly and responsive, your audiences will bounce off to competing sites. Hiring a web design company is the best way to go.

Nate Fineberg

User Experience

Another benefit of hiring a web design professional is to make your ideal customers experience good – user experience should be the highest priority in website development and design.

Ux Design Is Another Benefit Of Hiring A Web Design Agency - Group6Interactive Web Design Agency
UX design is another benefit of hiring a professional web design agency – Group6 Interactive web design agency

Web design professionals spend time researching new ideas and human behaviors to make user experience better. They are aware of new designs and website structure that will attract users and the ones that can easily put them off.

Suppose your website doesn’t make your visitors experience frustrating, in that case, you would lose your visitors or customers to another well-developed website that can offer everything and make their experience enjoyable.

A professional web designer must be able to design a user-friendly website for a good user experience. Without optimizing your website for user’s, your ideal customers will easily be frustrated and bounce off to find a better and easier to use website.

Time-Saving and Regular Support

It is time-consuming trying to design a website from scratch however, hiring a professional web design company eases the workflow and makes the process effortless. The debugging process in website development and design can sometimes take the same time or longer in some cases as the actual design itself.

Hiring a professional web design agency can speed up the process and also help reduce errors in the course of developing or redesigning your website.

Support is essential in running a website; imagine if your website goes down? Or it’s crashed? How do you fix the site by yourself?

Since a professional web agency offers you a regular support and saves you time, you shouldn’t hesitate to hire one.

Do you want to get regular support for your website and save time running your business? You need the service of a professional website design agency.

Trustworthiness and Security

A website is termed trustworthy if it has adequate trust factors like a Trust seal on the checkout page, HTTPS connection, privacy policy page and otherwise.

Website Security Is Another Benefit Of Hiring A Web Design Agency - Group6Interactive Web Design Agency
Website security is another benefit of hiring a professional web design agency – Group6 Interactive web design agency

An insecure website will quickly repel potential clients. Never allow trust signals to make your customers and visitors loose interest in your company.

Google may not rank your website if it is insecure, so you will want to shield your website from hackers to have the best opportunity to rank on Google.

When a professional takes care of your website development and design, your website will have a good first impression, but also build trust. Hiring a web design agency is beneficial because they also secure your website from attacks like DDOs attack, etc.

Get started with a website design agency to protect from hackers, and make prospects and customers trust you more.

Make Money with Eaze

Many make the mistake of trying to build their website without the help of a web design agency; if you do, you will keep correcting many mistakes that will limit you from making money from your website.

A common most neglected thing that will kill your website conversion and potential sales is misplacement of contact and call buttons or lead generation forms. If you get this right, you can convert more traffic to customers, else, you are leaving a lot of money on the table.

Right placement of call-to-action button on the Group6 Interactive website

Create an appointment booking or contact form that will save you a lot of time like the one below.

Image 1
Contact form on the Group6 Interactive website

Hiring a website development agency will take the heavy-lifting off your business when it comes to automated billing and sales.

Who does manual sales? Most businesses automate the entire sales process using stripe and other payment processors within their website.

With the help of a web design agency, you will get more qualified leads and sales from your website and make more money online.

More for you:

Summary – Benefits of Hiring a Professional Web Design Agency

After reading this article thoroughly, you now have a deep knowledge and understanding of how things work in the website design sector – this knowledge will help you determine and hire a professional web design company for your business.

Most web design agencies use pre-made themes or templates to design your website – that’s why we are unique and different. We don’t use premade or bloated themes; we design and code your website from scratch.

Note: most premade website templates are heavy in weight and affect the speed and performance of your website.

Web Design

Before hiring a professional website designing agency, ensure they are able to integrate the features you need in your website. 

If you are a business owner you need a web designer; there are many benefits of hiring a professional web design agency which we didn’t mention in this article. If you need a unique website that speaks to your brand, consult experts in the web design field.

Our Rutland-based web design agency, will design a professional and custom website for you beyond what is mentioned in this article.

What are the advantages of hiring a web designer?

The most significant advantage of hiring the right web designer is that they can amplify your customer experience. Web designers can increase customer engagement, add aesthetic value to your website, help with SEO by making your website more visible and ensuring your website is up-to-date with current technology.

What are the benefits of doing web development?

Web Development is an essential part of a company’s digital marketing strategy. A website helps establish your brand identity by reflecting your company’s values, goals, and personality. With the help of a web development agency, you can make sales online within your business website.


Written by:
Nate Fineberg
Nate Fineberg is the owner, president and CEO of Group6 Interactive. With a long history in the creative space as a high performing web developer, he has decades of enterprise level industry experience. Before starting Group6 Interactive, Nate worked as a web developer at IDEA, a Houston Texas based creative agency before moving on to SONY, located in San Diego California, as a senior Web Developer.
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